Five members of Lux Brazil Program will feature the best in lightning during the event held in Milan 

Creativity, innovation and sustainability will be featured at the | Be Brasil exhibition-event during the Milan Design Week

Furniture, ornamental stones, ceramics and light fixtures will be on display at the University of Milan.

In the total 60 companies take part in the initiative, which will have business rounds and a seminar with Brazilian designers

A panorama of the Brazilian contemporary design will be featured at the University of Milan from April 4 to 9, during the Milan Design Week 2017. The work of 60 Brazilian companies will be featured at the Be Brasil exhibition-event, – organized by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) – ranging from handcrafts to high-tech products, always in sync with contemporary designers and major industries.
The Be Brasil will feature products that highlight the main attributes of Brazilian design – creativity, innovation and sustainability. A mix of new talents and designers already recognized with international awards will represent the Brazilian industries of furniture, lighting, ceramics and ornamental stones.
The concern with sustainability encompasses the use of certified woods as well as different recyclable materials and alternative forms of utilization, composing a narrative of Brazilian design.
Participating companies will also take part in business rounds with international buyers, when they will have the opportunity to trade their products. Another highlight of the event will be the seminar Be Brasil Talks, with Brazilian designers talking about their experience in the international market and product design.
The Be Brasil exhibit is part of the Interni Material Immaterial event at Fuorisalone, the parallel program of Salone del Mobile Milano (ISaloni).